Our mission
Make crypto legible, without the hype
Curio exists to help ordinary, curious people understand crypto and Web3 well enough to make their own decisions, calmly, and without being sold to.
We began in 2021 as a licensed digital-collectibles marketplace, releasing official NFT drops for franchises like Scott Pilgrim, American Psycho, and Concrete Park. That put us on the inside of the NFT boom, and its bust. We saw up close how much hype outran substance, how easily newcomers got hurt, and how badly the space needed plain-English, independent explanation.
So Curio changed shape. Today we publish. We do not sell tokens. The marketplace is behind us; what carried over is what we learned, how NFT technology actually works, where the real risks hide, and how to tell a genuine tool from a good story. That perspective is the backbone of everything we write about NFTs, Web3, and the wider crypto market.
Coverage
What we cover
Exchanges & wallets
Where to buy crypto and how to hold it safely, independent comparisons of the tools most people actually use.
NFTs & digital collectibles
The corner we know from the inside, what NFTs are, how to buy them, and which marketplaces are worth your time.
DeFi, Web3 & GameFi
The wider on-chain world explained without the jargon, decentralised finance, Web3 basics, and on-chain gaming.
The honest bit
How we make money
Independent does not mean free to run. Curio pays for itself in two transparent ways, and neither one lets an advertiser buy a better ranking.
Affiliate links
When we link to an exchange or wallet, some links earn us a commission if you sign up. It costs you nothing, and, this is the important part, it never changes who we rank first.
Sponsored placements
Brands can pay for clearly-labelled placements and guest posts. Every one carries a sponsored label and rel="sponsored" links, kept visibly separate from our editorial.
We spell all of this out in our affiliate disclosure. Want to work with us? See advertise with Curio, or head back to the Curio homepage.
Standards
Our editorial standards
Every guide is researched against primary sources, framed neutrally, and written to be useful years from now, not just this cycle. We correct mistakes openly, we label anything commercial, and we never publish price predictions. Crypto is a your-money-your-life subject; we treat it that way, which is also why we point readers toward resources like the SEC's investor alerts on crypto assets.
The full set of rules, sourcing, corrections, how our ratings work, and how we disclose any use of AI tools, lives in our editorial policy.
The team
Curio Editorial
Curio is written and edited by a small team of crypto and Web3 writers and editors who have followed this space since the last cycle. We publish under a shared "Curio Editorial" house byline: it signals that a piece reflects the standards of the whole masthead, not one person's hot take, and that it has been fact-checked before going out.
The four desks behind the byline, and the six steps every page goes through before it is published, are set out on our editorial team page.
Questions, corrections, or coverage ideas? Reach us any time at hello@oncurio.com or via the contact page.
Our standard, in someone else’s words
The bar we are trying to clear
“The thing about potential is that you can say it about anything if you don’t really have to back it up.”
Curio’s read
Our test for every claim we publish: strip the word "potential" out of the sentence and see whether anything is left. Most crypto marketing does not survive it.
Source, conflicts & caveats
Why weigh this source carefully. White is a critic of the industry Curio covers, and specifically of crypto media that earns from affiliate and sponsorship deals — which is Curio’s own revenue model. We carry her position without softening it, and we disclose ours on every page that earns.
“I don’t think it’s really sufficient to rely on SEC disclosures.”
Curio’s read
Even a regulated, listed exchange discloses on a quarterly lag. That is why our review pages date every fact and publish a "what we could not verify" section instead of implying we checked everything.
Source, conflicts & caveats
Why weigh this source carefully. Carter is not affiliate-conflicted, but he is a venture investor with sector positions and he co-authored the Proof of Reserves standard he argues for. Recorded on stage days after FTX collapsed, which sharpens the framing.
Nic Carter on Crypto Contagion, Proof of Reserves, FTX Clawbacks?! & Bitcoin Miner Solvency
UnresolvedThese two do not agree about crypto. White thinks most of it is vapour; Carter builds and invests in it. Curio publishes both, because a reader who only ever hears one of them is being sold something.
About Curio, FAQs
Is Curio still an NFT marketplace?
No. Curio began in 2021 as a licensed digital-collectibles marketplace, but today it is an independent editorial publication. We cover crypto and Web3. We do not sell NFTs. Our roots are why NFTs and digital collectibles remain a subject we know well.
How does Curio make money?
Through affiliate commissions and clearly-labelled sponsorships, never by selling our rankings. Full details are in our affiliate disclosure.
Who writes for Curio?
A small team of crypto and Web3 writers and editors, publishing under the "Curio Editorial" house byline. Meet the desks behind it on our editorial team page, and see the standard we hold every piece to in our editorial policy.
Is anything on Curio financial advice?
No. Everything we publish is educational and independent. Crypto is volatile and high-risk; nothing here is financial, investment, legal, or tax advice, and you should always do your own research.
How do I get in touch?
Email hello@oncurio.com or use our contact page. For partnerships and guest posts, see advertise with Curio.